Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail firstname.lastname@example.org.
Copyright © 2004, Ivey Management Services
Version: (A) 2008-08-27
It was February of 2001, and James Kilt, newly elected chief executive officer
(CEO) of Gillette, was preparing for his first strategy session with Gillette’s board
of directors. Kilt pondered what actions to propose in order to satisfy the board, as
well as investors, that he had an effective turnaround plan for Gillette’s Duracell
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