• Lvmh

    strong competitive advantage and attractiveness. Another core competence is innovation. LVMH’s brands and smart brand acquisition strategy has seen it house some very important fashion labels that are historically known for innovation (Luis Vuitton, Givenchy, Tag Heuer etc…) as well as hiring some of the most world-renown designers (example: Marc Jacobs). With this in customers’ minds, they can always expect innovation from the company’s already established brands as well as their newly acquired or marketed

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  • Learn

    the multilevel and multi-brands strategy (Delaunay and Moret, 2009). LVMH has twelve luxury and prestigious brands consist of the fashion, luggage and leather goods line. Since 1987, LVMH has been steadily extended more its subsidiaries brands like Givenchy and Fendi for instance, through some merger and acquisition (Slack and Lewis, 2012).Ever since the establishment of the business, LV has been insisting on the quality, unique and utility of its product, especially for luggage, which still 100% handmade

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  • Scm and Npd

    industry becomes more dynamic and competitive, there is a need for good managers, thus the war for attracting the best of them. Some examples of this war for talent for creative designers: the move in 2000 of Alexander McQueen from LVMH / Givenchy to Gucci Group, where he launched his own brand; the move in 2001 of Christopher Bailey from Senior Designer of Gucci to Design Director of Burberry and the move in 2001 of Stella McCartney from Head of Design of Chloé (Richemont) to Creative

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  • Marketing

    its leadership position in its main markets and the skin care line Prestige continued its sustained growth. Guerlain continued to see strong growth momentum attributed notably to the performance of its new fragrance La Petite Robe Noire. Parfums Givenchy saw strong growth in its makeup line due to broader distribution and the success of its mascara Noir Couture. Benefit, Make Up For Ever and Fresh continued their strong growth. Watches & Jewelry: strong progress in iconic lines and development of

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  • Lvmh Annual Report

    limited edition of 213 pieces produced for the Paris concept store, Colette. 21 / 68 LVMH 2012 FASHION & LEATHER GOODS LVMH 2012 — Fashion & Leather Goods Louis Vuitton, Fendi, Donna Karan, Loewe, Marc Jacobs, Céline, Kenzo, Givenchy, Thomas Pink, Pucci, Berluti and Rossimoda are the brands that form the Fashion and Leather Goods business group. This outstanding group of brands from both sides of the Atlantic has 1,280 stores throughout the world. LVMH supports growth of these

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  • Gap in Japan: Market Expansion

    week to reflect the current style of Japanese Fashion. From slim fit suits to leather varsity jacket, Gap’s design will become a synonym for latest fashion. Moreover, Gap will frequently collaborate with premium brands such as COMME des GARÇONS and Givenchy to utilize Japanese affection for international first-class brands; the collaboration between H&M and Lanvin has proved the effectiveness of the proposed marketing approach. The strategy to transform Gap into a fashion pioneer is to create a

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  • Lvmh Key Figures

    limited edition of 213 pieces produced for the Paris concept store, Colette. 21 / 68 LVMH 2012 FASHION & LEATHER GOODS LVMH 2012 — Fashion & Leather Goods Louis Vuitton, Fendi, Donna Karan, Loewe, Marc Jacobs, Céline, Kenzo, Givenchy, Thomas Pink, Pucci, Berluti and Rossimoda are the brands that form the Fashion and Leather Goods business group. This outstanding group of brands from both sides of the Atlantic has 1,280 stores throughout the world. LVMH supports growth of these

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  • Why Is Men’s Fashion Photography Redefining the Image of the Contemporary Male and How Does It Use Diverse Male Sexualities as a Tool in Advertising?

    world that preferences feminine males and adopting an androgynous aesthetic. Androgyny is now embraced by other designers and photographers such as Stefano Pilati (for Yves Saint Laurent), Franck Boclet (for Emmanuel Ungaro) and Ricardo Tisci (for Givenchy); and as a result, the historically conventional image of ideal masculinity is featured less frequently on runway shows and editorials, suggesting that the postmodern distrust of universal, essential ‘truths’ also includes sceptical ideas about essentialism

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  • Lvmh History

    for 17 percent of LVMH sales, was not expected to remain strong as an upheaval in upscale retail outlets was hurting sales. Arnault planned to create data processing and advertising sharing among his luxury retailers, including Louis Vuitton, Dior, Givenchy, Lacroix, and Loewe. Also in the early 1990s, Yves Carcelle, a former textile executive, became president of Louis Vuitton and broadened the range of products distributed to the company's 150 stores in an attempt to increase sales. Rampant counterfeiting

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  • Lvmh

    Morgan Stanley (Kumar & Blomqvist 2004 p.4), the corporation’s constant M&A strategy obtained the 13.2 % share of the overall world market in perfumes, cosmetics, and fashion industries by generating various high end products such as Dior, Celine, Givenchy, Kenzo, Loewe and Sephora. LVMH’s successful M&A strategy does not only stem from the merger of the prestigious high quality brands but also the LVMH’s unique management system. For example, LVMH’s senior managers are constantly engaged in supervising

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  • Strategic Management

    (Trade Union of Haute Couture), the governing body of the French fashion industry. At present there are eighteen houses of haute couture in France today. They are Gorgio Armani, Balmain, Pierre Cardin, Carven, Chanel, Christian Dior, Louis Fé¡ud, Givenchy, Lecoanet Hennt, Christian Lacroix, Lapidus, Guy Laroche, Hanae Mori, Paco Rabanne, Nina Ricci, Yves Saint Laurent, Jean-Louis Scherrer, Torrente, and Emanuel Ungaro. With high prices, haute couture is much less profitable than mass-produced ready-to-wear

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  • Dior Entry China

    -­‐There  is  a  huge  market  opportunitie  in  the  growing  market  which  is  china     -­‐Dior  is  pressured    by  the  competition  of  well  known  brand  as  Givenchy  or   Chanel  ,  thos  brand  target  the  same  market  .   -­‐Also   the   domestic   market   was   saturated   by   all   this   luxury   brands   in   competition   with

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  • Luxury Goods in Brazil

    Diniz in “The Luxury Market” (2012), pag. 76 (loosely translated) ” 80 STRONG LOCAL BRANDS BUILT + around the gap 81 NK STORE: national and international mix Brazilian boutique founded in 1997. Global brands = 30% (Azzaro, Givenchy, Marc Jacobs, Stella McCartney, etc.) TALIE NK – own label = 70% Average ticket = € 1.000,00 Most of sales on credit (up to 10x) NK store interior – 2nd floor São Paulo, BR Customer profile: and other smaller cities women from São Paulo

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  • Semiotic and Discursive Analysis

    seduction along with refreshingly light colours in the background with which the spray is most likely a reflection of. The way I encoded the signifiers and what they signified according to my “conceptual map” (that which links signs to meanings) was that Givenchy was offering the construction of a refreshingly modern concept of an almost “classic” idea of a gentleman, combined with modernity and a smart neat look. In modern culture individualism is celebrated within current popular culture, yet this highlights

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  • Unilever

    Hair Care, Personal Grooming, * Tea based Beverages. Marketing Services * Aarong * Al Arafah Islami Bank Ltd. * Bangla Perfumes Distr. Ltd. (Distributors: Hugo Boss, Gucci, Burberry) * Bengal Cosmetics Ltd. (Distributors: Givenchy, Kenzo, Nina RICCI) * Brac Bank Ltd. * CITIBank N.A. * Dutch Bangla Bank Ltd. * Eastern Bank Ltd. * Fit Elegance * Grameen Phone Ltd. * HSBC Bank Limited * IFIC Bank Limited * KDS Grou Advertising:

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  • Delvaux

    sophisticated suits and leather goods. 8. Christina Zeller for Delvaux Luxury Belgian leather goods brand Delvaux has appointed Christina Zeller as product and merchandising director. She worked for Karl Lagerfeld, Christian Lacroix and Givenchy before. Fung Brands recruited new talent to achieve its ambitious development objectives. 9. Delvaux for… A. Monocle They worked with Monocle on a special newspaper bag. The $2800 newspaper bag is a re-work of an earlier version for

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  • Assignment 2 Advertisement Analysis

    [pic] [pic] [pic] TABLE OF CONTENTS `McDonalds Advertisement Analysis 3 Dolce & Gabbana Advertisement Analysis 4 Givenchy Perfume Ange Ou Demon Advertisement Analysis 6 McDonalds Advertisement Analysis McDonalds’ advertisements are everywhere. The advertisements are on TV, radio, and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target

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  • Lvmh

    Strict control over quality Does LVMH’s structure support its strategy? The structure model of LVMH is the matrix organization. Paris LVMH LV cre … Dior ati … HR Marketing Production Givenchy vity … New York LVMH … … … LVMH Givenchy cre … Tokyo Fendi LV cre Dior ati ket duc tri HR Givenchy vity ing tion Dior … … … … ion ati … vity … … … mar pro dis but Conclusion • In general, in the short term, it supports its strategy by putting emphasis on creativity

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  • Louis Vuitton- a Case Study

    group entered the market covering every possible segment from automobiles to watches to apparels and accessories. Some of the major players in the apparels and accessories segment to have entered India in the last decade are Giorgio Armani, Fendy, Givenchy, Valentino, Ralph Lauren, Gucci, Bvlgari, Versace, Chanel, Louis Vuitton, Hermes, Burberry and many more. Globalization has driven companies to create strategies in order to broaden their geographical scope and compete in the global market. In developing

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  • Marketing Audit Lvmh

    French Conglomerate and the largest producer of luxury goods in the world. LVMH control more than 50 luxury brands across its product lines, spanning luxury names such as Louis Vuitton, Veuve Clicquot, and Guerlain plus sophisticated, brands such as Givenchy and Kenzo to Benefit and TAG Heuer. LVMH Businesses LVMH is organised into six divisions, each division functions as an SBU (Strategic Business Unit) with its own General Manager and management team. Wines and Spirits LVMH is clearly the

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  • Burberry Case Study

    and lipsticks. By offering more colors, Burberry would target a much younger audience that likes to express their personality and emotions through colors. The luxury make-up market has been around for many years with designer brands such as Chanel, Givenchy, and Christian Dior offering a large range of options for make-up; while other designers such as Michael Kors, Marc Jacobs, and Tory Burch have entered the make-up market during the past year and have already proven to be a huge success by offering

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  • Financial Analysis

    d’Yquem, Château Cheval Blanc, Belvedere, Glenmorangie, Newton Vineyards and Numanthia Termes; * Fashion & Leather Goods: Louis Vuitton, Fendi, Donna Karan New York, Céline, Loewe, Givenchy, Kenzo, Thomas Pink, Berluti, Pucci; * Perfumes & Cosmetics: Parfums Christian Dior, Guerlain, Parfums Givenchy, Make Up For Ever, Benefit Cosmetics, Fresh and Acqua di Parma; * Watches & Jewellery: Bulgari, TAG Heuer, Zenith, Hublot, Chaumet and Fred; * Selective Retailing: DFS Galleria

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  • Fashion Business -

    INDIVIDUAL MARKET REPORT The Fashion Business - MC4005 Module Tutor: Michael Kourtoubelides Virginia Brocchin 09/12/2013 Abstract Image 1: Givenchy Fall 2013 RTW. Available at:: COVER IMAGE: Vivienne Westwood. Available at: “London is the new capital of fashion, darling. Move there and you will find out the reasons why”

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  • Alexander Mcqueen

    in 1992. His collection was bought by Isabella Blow who gave him the support he needed and became her unofficial public relations agent. Then in 1996 having produced only eight collections Alexander McQueen was appointed the designer-in-chief in Givenchy, Paris. Then in 2001 McQueen sold 51 per cent share of his label to Gucci Group which sparked another controversy. Today McQueen is an international brand and has flagship stores in New York, Milan, London and LA. He has been awarded British Fashion

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  • Danone Case Study

    Integration, 2010). As well I think the company should begin to try and focus on some Vertical Integration as well in order to combat the cost of labor materials. The policy is also evident in the brand portfolio where you can observe such brands as Givenchy, Alexander McQueen, Fendi, and others (Gallolini, 2009). The other strategy employed by LVMH and Arnault is Unrelated Diversification by entering the liquor and champagne business. LVMH considers these brands to be related based on the luxury aspect

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  • Sally Waters

    earlier, if a luxury retail cluster wasn’t feasible, the luxury mall was the next best option. LV had the advantage of more than one luxury brand under the LVMH umbrella with different product offerings including Fendi, TAG Heuer, Christian Dior, Givenchy, etc. These offering allowed LVMH to place multiple products into the malls so they could enjoy the “spillover” from browsing shoppers. Luxury brands struggle to gain footing in India even today due to a poor retail infrastructure and high import

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  • Louis Vuitton Case Study

    earlier, if a luxury retail cluster wasn’t feasible, the luxury mall was the next best option. LV had the advantage of more than one luxury brand under the LVMH umbrella with different product offerings including Fendi, TAG Heuer, Christian Dior, Givenchy, etc. These offering allowed LVMH to place multiple products into the malls so they could enjoy the “spillover” from browsing shoppers. Luxury brands struggle to gain footing in India even today due to a poor retail infrastructure and high import

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  • Legal Issue of Trade Mark

    well. * Design patent protects the ornamental aspects of a patentable subject matter. It requires the effective registration of the patentable patterns and paintings in the design to get away from the infringement. The print of Rottweiler in Givenchy is a design patent that needs to be registered. In conclusion, the weakness in the enforcement of IPRs in fashion and luxury industry was attributed to its intrinsic nature and the specific legislative seams of protection. Intrinsically, while

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  • Marketing

    successful, goal-oriented men who focus on career and family (Lamb, Hair and McDaniel 2013, 187). The product has a snob value attached to it.  ADVERTISEMENT 2: (Amanda Seyfried 2013)  As it can be seen in advertisement two, the target market of GIVENCHY for ‘Very Irresistible’ is women. This kind of incense is more appropriate for modern, sophisticated working women aged around 25 to 35 years old. Sophisticated women usually look for luxury products as these have a snob value attached to them. Therefore

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  • Bernald Arnault

    but he knew a French fashion brand, Christian Dior. After then, he thought a promising business is what people know a lot. In 1984, starting from Christian Dior, he started to took over a lot of fashion companies, such as Louis Vuitton, Chloe, Givenchy, BVLGARI, etc. In July 1988, Bernard Arnault acquired Céline. In 1993, LVMH acquired Berluti and Kenzo In 1994, LVMH acquired the perfume firm Guerlain. In 1996, he bought out Loewe and it was followed by Marc Jacobs and Sephora in 1997, also he

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  • Eqewqewq

    gray market. Givenchy and Christian Dior’s Dune fragrance are just two of the luxury perfume brands that are sometimes diverted from authorized channels for sale at mass-market retail outlets. LVMH and other luxury goods marketers recently found a new way to combat gray market imports into the United States. In March 1995, the U.S. Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission. Parfums Givenchy USA had claimed

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  • The Liberation of Women Through Fashion

    Thangarajah 1 " " " " " " " " " " " " " " " " " " The Liberation Of Women Through Fashion by Hubert de Givenchy " " " " " " " " " " " " " " " " " " " " Selvi Thangarajah Arth 701: Contemporary Art Professor Holly Goldstein Spring 2015 Thangarajah 2 " In the 1950-60’s when WWII had just come to an end and the men were returning home from war, the women were being forced out of their industrial jobs. The baby boom was at an all time

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  • Fashion

    sophistication of traditional haute couture * Givenchy is well known for reviving elegance and structured evening wear that was typical of the traditional couture * His clothes are best known for their simple & refined elegance, exemplified by his signature white cotton shirting * Also recognized for the iconic “little black dress” he designed for his great friend and muse, Audrey Hepburn, in Breakfast at Tiffany’s. Hubert de Givenchy * Balenciaga’s clothing often referenced both

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  • France

    major thing. Today, Paris, along with London, Milan, and New York City, is considered one of the world's fashion capitals, and the city is home or headquarters to many of the premier fashion houses, including Balenciaga, Céline, Chanel, Chloe, Dior, Givenchy, Jean-Paul Gaultier, Hermès, Lanvin, Rochas, Vuitton and Yves Saint Laurent. In France, many people wear regal clothes. While others dress like the classic American (t-shirt and jeans). In France, people like to wear different things every day and

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  • Coach Case Study

    with brands that are bywords for the good life and everything showy. LVMH makes wines and spirits (Dom Pérignon, Moët & Chandon, Veuve Clicquot, and Hennessy), perfumes (Christian Dior, Guerlain, and Givenchy), cosmetics (Bliss, Fresh, and BeneFit), fashion and leather goods (Donna Karan, Givenchy, Kenzo, and Louis Vuitton), and watches and jewellery (TAG Heuer, Bulgari). LVMH's selective retail division includes Sephora cosmetics stores, Le Bon Marché Paris department stores, and 61% of DFS Group

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  • Gucci Analysis

    designers became so important to brand image of luxury companies. It is hard to acknowledge the brand separate from the designer. “Star designer strategy” almost became the norm of most luxury brands such as John Galliano at Dior, Alexander McQueen at Givenchy, Karl Lagerfeld at Chanel and more. This marketing strategy definitely gave instant success to the company by boosted sales and rebuilding reputation of many luxury brands like Gucci. Tom Ford took a crucial role in transforming Gucci to grow enormously

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  • Management Exam 1

    products via internet. In order for companies in the business of fashion to maintain their livelihood I think it is essential that are innovative. But then again it just depends on what kind of retailer you are. If you’re a high end company such as Givenchy, your customers are going to want to see innovation and higher quality in your merchandise. If you’re a mass retailer like Zara or Forever21, their customers don’t really expect much innovation. Their target market wants what they saw on the runways

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  • Reflection

    They are everywhere we go. Blog headlines:  about the meaning of luxury. An  example of luxury would be the latest expensive Givenchy leather jacket that can  keep you warm while still being stylist. But how does a fashion house in Paris relate  to the Moors?  Well, last fall I had the opportunity to work in the New York Fashion  week where I consulted in menswear garment pieces. What striked me as  unbelievable was how every fashion expert referred to proportions as luxury. This  same pro

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  • Stratecic Management

    legislation and rights through a fully harmonised optional system, ensuring a high level of consumer protection across Europe. 1  VMH’s business model applies to all of the brands of the Group, which include Louis Vuitton, Céline, Kenzo, Givenchy, Christian Dior, Guerlain L and Chaumet in France; Fendi, Pucci, Stefanobi and Acqua di Parma in Italy; Benefit Cosmetics, Donna Karan and Marc Jacobs in the United States; Loewe in Spain; Thomas Pink in the United Kingdom; TAG Heuer, Zenith and

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  • Lvmh Case Study

    across the huge collection of products to achieve economies of scale. Similarly, in the Fashion and Leather Goods (F&L) division, Kenzo’s efficient production facility evolved to become the logistics platform for several of its other brands like Givenchy and Christian Lacroix. These examples showed how cost savings could be achieved by sharing resources and capabilities across brands and businesses. Besides cost savings, LVMH attains market power by being actively involved in vertical integration

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  • Paper Information

    benchmark for the industry with arm-chair seats converted into comfortable beds with switches. On long trips the bed linens in the first-class were changed by the cabin-crew. All the service wares were designed by the famous French Fashion house “Givenchy”. The SIA wanted to make all its passengers feel special. CASES IN MANAGEMENT 119 Starting from the first class to the economy class (http://

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  • Doc 2

    BEYONCE Formation Lyrics [Beyonce] (What happened after New Orleans!?) (Bitch... I'm back by popular demand!) Y'all haters corny with that illuminati mess Paparazzi, catch my fly, and my cocky fresh I'm so reckless when I rock my Givenchy dress (stylin'...) I'm so possessive so I rock his Roc necklaces My daddy Alabama, Momma Louisiana You mix that Negro with that Creole make a Texas bamma I like my baby hair, with baby hair and afros I like my Negro nose with Jackson Five nostrils Earned all his

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  • Unit 3 P2

    he's as they are off the runway for no apparent reason when cheaper and affordable is available I.e. A Dolce Gabbana dress would cost £1650 a very similar high street dress could cost £20-£75. This is excessive spending such as spending £2790 on a Givenchy handbag which is totally useless a similar bag could be found in high end high streets shops such as Zara for £39. Acceptable language When advertising or selling products no company should discriminate against gender, sexual orientation,

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  • Ivy Louis Vuitton

    opening 95 stores by the mid-1980s. The LV brand was pushed aggressively, products were diversified, manufacturing expanded and new technologies introduced. Racamier also started acquiring companies that produced high quality products, such as Givenchy and the champagne house Veuve Clicquot. Revenues grew to nearly US$1 billion by 1987.6 Racamier also took LV public and listed it on the French Bourse and the New York Stock Exchange. Going public allowed him access to capital, which was required

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  • Miss

    luxury goods company, with a portfolio of top-end display brands. The company makes wines and spirits (Dom Pérignon, Moët & Chandon, Veuve Clicquot, Hennessy), beauty and personal care (Benefit, Christian Dior, Guerlain, Givenchy), fashion and leather goods (Donna Karan, Givenchy, Kenzo, Louis Vuitton) and watches and jewellery (TAG Heuer, Ebel, Chaumet, Fred). • As of 31 December 2009, LVMH maintained 1,075 retail locations across its retail formats including Sephora, DFS and Le Bon Marché. • The

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  • Lvmh

    where they make the most money. Here you can find a lot of big names in the fashion world. The first one is Louis Vuitton; this brand is known for its trunks, leather goods, shoes, watches, jewellery, accessories, sunglasses, books. Another one is Givenchy who makes shoes, leather goods, accessories and perfume. Marc Jacobs is also well known in the fashion business and produces bags, accessories, shoes and the Marc Jacobs fragrances. Jewellery and Watches Typically you will find Swiss brands

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  • Lvmh's Diversification Strategy Into Luxury Goods

    portfolio will prove to be beneficial for the share price performance. The company has introduced new brands/products. A few examples are: Louis Vuitton bags created by Marc Jacobs and Takashi Murakami, new watch by Zenith, new perfumes by Michael Kors, Givenchy and Kenzo, new beauty care products by Dior. These are expected to add depth to a focused line of brands/ products the company plans to focus on, in the long term. LVMH should increasingly emphasize on international expansion. They should focus

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  • John Galliano

    collection was made from only one bolt of black fabric because it was all that the then broke Galliano could afford. * 1995: Galliano was the first British designer to be appointed head designer of a French couture house when he was appointed to Givenchy * 1996: Galliano was appointed creative director for Dior. In 1997, he debuted his first haute couture collection for Dior. * November 27, 2001: Galliano was awarded the Commander of the Order of the British Empire. * 2009: Galliano received

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  • Rav Roberts - Branding in China - Emba Paper

    enables it to differentiate itself in the marketplace and ‘emphasizing quality in your product packaging at the point of sale’ (Lamb et al, 2003) can do this even for Chinese products competing against established Western brands like Gillette, Sony, Givenchy, Nike, etc. In Shanghai itself, every other car seems to be an Audi or a BMW, but it is important to note that not all of China is like Shanghai. The Chinese are starting to feel freer in expressing their feelings too after decades of repression

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  • Charles & Keith

    Shanghai, where he is now based. The younger Mr Wong is the chief operating officer and designs the shoes. It will give Charles & Keith access to the branding expertise of LVMH, owner of the world's top fashion labels including Marc Jacobs, Dior and Givenchy, and allow the firm to benefit from being taken under the wing of LVMH as it expands around the globe. The company wants to conquer the United States, China, India and Western Europe. It already has 229 stores across mainly Asia and the Middle

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